"The Dealer That Knows Isuzu Best" is no rookie in the business but was a vital partner of Isuzu Motors of Japan as it strove to establish itself in the Philippines.

Industrial & Transport Equipment, Inc. (INTECO) first brought in the now popular automotive brand in the early '60s, going against the tide at a time when consumers favored western vehicles. But within a few years, Isuzu rose to prominence when the sugar barons of Negros Occidental and logging magnates of Mindanao purchased trucks from INTECO and experienced their reliability first hand.